Forum Agenda

Full Program Available Here

Tuesday, June 25

3:00 pm - 4:00 pm

(Hall 2, 2nd Floor)

3:00 pm - 5:00 pm

Plenary Session 1: Meet & Greet
(Hall 2)

5:00 pm - 7:00 pm

Plenary Session 2: Film Screening & Discussion on Racism 2.0
(Salle Raymond Aron, 2nd Floor)  

The Network of Hate, directed by Rokhaya Diallo & Melanie Gallard

Rokhaya Diallo, French filmmaker, author and activist

Francesca Sobande, Cardiff University
Trevor Jamerson, Virginia Tech

7:00 pm - 9:00 pm

RIM Opening Reception
(Espace 7, 7th Floor)

Wednesday, June 26

8:30 am - 9:00 am

(Hall 2, 2nd Floor)

9:00 am - 10:45 am

Plenary Session 3 :  Crossing Critical Boundaries
(Salle Raymond Aron, 2nd Floor)

Sonya A. Grier, American University
Kevin D. Thomas, Marquette University
Jerome Williams, Rutgers University

10:45 am - 11:00 am

Tea Break
(Hall 2)

11:00 am - 12:30 pm

Thematic Session 4.1: Branding Social Justice
(Room A)

Chairs: Marcel Rosa-Salas, New York University
Francesca Sobande, Cardiff University

Colin Kaepernick, The Swoosh, and the Movement for Black Lives - David Crockett, University of South Carolina

Fashioning Embodied Activism: A Black Feminist Autoethnography - Krys Osei, Goldsmiths, University of London

Equality, Inc.- Marcel Rosa-Salas, New York University

The Evolution of Digital Blackface: From Black Emojis and Memes to Artificial Models and Racialized Social Influencers - Francesca Sobande, Cardiff University & Jaleesa Wells, De Montfort University


Thematic Session 4.2: Black Capitalists: African Americans, Race, and the Marketplace
(Room D)

“Selling the Negro As Consumer”: Moss Kendrix, Coca-Cola and Marketing the Black Consumer - Brenna Wynn Greer, Wellesley College

African-American Music and the Transatlantic Market of Race and Records, 1945-1959 - Celeste Day Moore, Hamilton College

Burgers in the Age of Black Capitalism - Marcia Chatelain, Georgetown University


Thematic Session 4.3: Textures Pop-up Lab
(Salle Raymond Aron)

“We offer participants a window into our creative process, allowing them to touch and engage with the textiles and other items we share as they help us shape the contours of the exhibit. […]”

Speakers: Tanisha Ford, University of Delaware
Siobhan Carter-David, Southern Connecticut State University
Brandi Thompson Summers, Virginia Commonwealth University

12:30 pm - 2:00 pm

Plenary Session 5: Arts-Based and Poster Lunch
(Hall 2)

Chair: Anthony Kwame Harrison, Virginia Tech

Dysfunction #6 (RIM issue): White Reign - Anthony Kwame Harrison, Antoine Lefebvre, Dysfunction Editor, Philippe Mairesse, Dysfunction Editor, Natalia Bobadilla Tarqino, Dysfunction Editor 

Washboards and Waterbearers: Reclamation and the Story of Laundry - Valerie (Efua) Sweeney Prince, Wayne State University

The Whitening of Black Advertising in the 1970s: From Afros to Alcohol - Jean M. Grow, Marquette University

Still Digesting: A GIF Exhibit of Racial Trauma, Resilience, and the Food Marketplace - Naya Jones, Medical College of Wisconsin


Womanism and Design Thinking - Joanna L. Jenkins, Moore College of Art and Design & Joi A. Jackson, J. Crew

The Social Construction of the Black Male: Marketing and Social Science Contributions - Waldo E. Johnson, Jr., University of Chicago

Race, Culture, and Persuasion: A Critical Cross-Cultural Investigation of Advertising - Kevin D. Thomas, Marquette University & Yin Yang, Marquette University

Messaging or Melanin? An Experimental Approach to Understanding the 2018 US Primaries in Two Congressional Districts - Andra Gillespie, Emory University

Evaluations of Vendors in a Purchasing Context: Does the Vendors Race play a role? - Katharina Dinhof, Wirtschaftsuniversität Wien

Has the Wrong Revolution Been Televised: Is there Overt Racism in Modern Advertising? - Cal Simpson, Indiana University East

Multicultural Consumer Markets—A Review: Lessons for Entrepreneurs Interested In Operating In Multicultural Markets - Onome Ighoavodha, Nicholls State University & Jerome Williams, Rutgers University

The Legitimacy of Transracialism: A Critical Discourse Analysis - Kevin D. Thomas, Marquette University & Jess A. Vega-Centeno, University of Texas at Austin

Smoke and Mirrors: Reading Race and Gender in the Digital Fertility Market - Jennifer Takhar, ISG Business School

2:15 pm - 3:45 pm

Paper Session 6.1: Colorism Across the Globe
(Room A)

Chair: Janet Borgerson, DePaul University

Marketing Whiteness in Postcolonial India: Skin Bleaching Ads and the Fair Skin Industry - Komal Dhillon-Jamerson, Virginia Tech

Nonverbal Communication and Colorism: How Ethnic Nonverbal Signals Can Influence Feelings of Closeness and Subsequent Ethnic Judgments - Maura L. Scott, Florida State University, Ravi Mehta, University of Illinois at Urbana-Champaign, Marjan S. Jalali, University Institute of Lisbon, Donnel Briley, University of Sydney & Darren W. Dahl, University of British Columbia

Beyond Whiteness: Perspectives on the Rise of the Pan-Asian Beauty Ideal - Jeaney Yip, University of Sydney, Susan Ainsworth, University of Melbourne & Miles Tycho Hugh, University of Sydney

When Beyoncé was White: Whitewashing & the Racialization of Skin Tone of African Americans in the Marketplace - Talé A. Mitchell, James Madison University


Paper Session 6.2: Health & Medicine
(Room C)

Chair: Vanessa Perry, The George Washington University

Selling Surgery: The Role of Race in Transnational Medical Markets - Alka Menon, Yale University

The Marketing and Interrogation of Genetic Information: What is the Role of Race? - Shawneequa Callier & Vanessa Northington Gamble, The George Washington University

The Color of Formula Marketing - Andrea Freeman, University of Hawai’i at Mãnoa


Paper Session 6.3: Money Talks
(Room D)

Chair: Frederick Wherry – Princeton University

The Equitable Marketplace: The Case Study of the Toronto United Negro Credit Union (1945-60) - Melanie Knight, Ryerson University

The Naming of Things: Markets, Nominalization, and the Reproduction of White Supremacy - Brian Sargent, University of Massachusetts

Creating Markets out of Immigrants: The Case of Bankarization and Experts Framing Remittances as a Development Tool - Ernesto Castaneda, American University

The Racialized Fintech Marketplace: Evidence from United States Zip Codes - Terri Friedline, University of Michigan & Zibei Chen, University of Michigan

3:45 pm - 4:00 pm

Tea Break
(Hall 2)

4:00 pm - 5:30 pm

Paper Session 7.1: Empowerment & Reconciliation
(Room A)

Chair: Geraldine Rosa Henderson, Loyola University Chicago

Stigmatized Black Prosumers: Developing Skills the Hard Way - Ana Raquel Coelho Rocha, Federal University of Rio de Janeiro, Roberta Dias Campos, Federal University of Rio de Janeiro, Thaysa Costa do Nascimento, Federal University of Rio de Janeiro & Leticia Moreira Casotti, Federal University of Rio de Janeiro

Empowered Storytelling? A Strategic Marketing Approach for Encouraging GREATNESS Within Women and Girls of Color Living in the Digital Divide - Tyrha M. Lindsey-Warren, Baylor University, Marcia Cole, Ivy Digital & Jerome Williams, Rutgers University

Playful Teasing in Advertising: How Inclusive Joking Might Encourage Racial Reconciliation - David Hagenbuch, Messiah College, Sonja Martin Poole, University of San Francisco & Michael Wiese, Point Loma Nazarene University

Investigating the Role of Class, Gender, Ethnicity, Race, Religion, and Sexuality in Advertising Likability Among the U.S. LGBT - J.P James, Salem State University


Paper Session 7.2: The Racialization of Faith in the Marketplace
(Room C)

Chair: Jonathan A.J. Wilson, Hult International Business School

Transforming Minds? The Growing Impact of Muslim Fashion Bloggers in/from France - Jenifer Takhar, ISG Business School & Kelly Pemberton, The George Washington University

Race-Based Market Exclusion: An Analysis of Jewish Community in Turkey - Elif Üstündagli Erten, Ege University & Nil Özçaglar-Toulouse, Université de Lille

Veil De-Racialization through Consumption: The Case of Veiled Muslim Women in France - Ranam Alkayyali, ISEG Business School in Toulouse & Andrew Lindridge, Newcastle University


Paper Session 7.3: Making Race (In)Visible
(Room D)

Chair: Samuel Bonsu, Ghana Institute of Management and Public Administration

Race in Midcentury Album Covers - Janet Borgerson, DePaul University & Jonathan Schroeder, Rochester Institute of Technology

Antiracism for Sale: Exploring 40 Years of Evaporation in France - Guillaume Johnson, CNRS & Université Paris-Dauphine & Noémi Michel, Université de Genève & Northwestern University

Tourist Harlem: Sidewalks, Cyberspace, and the In/Visibility of Race - Trevor Jamerson, Virginia Tech

Racialized Experiences of Caribbean Tourism in a Digital World - Nacima Ourahmoune, Kedge Business School

7:30 pm - 11:00 pm

Celebratory Dinner-Cruise


Thursday, June 27

8:00 am - 9:00 am

Session 8:  Networking Breakfast and Meet the Editors
(Espace 7, 7th Floor)

Chairs: Judy Foster Davis, Eastern Michigan University
Sonja Martin Poole, University of San Francisco

Editors for the Journal of Marketing Management and the Journal of Consumer Affairs will be available to discuss forthcoming RIM-themed Special Issues.

9:15 am - 10:45 am

Paper Session 9.1: Stigma & Discrimination
(Room A 707)

Chair: Cassi Pittman, Case Western Reserve University

Lived Marginalization: An Exploratory Study of Microaggressions in the Marketplace - Akon Ekpo, Rutgers University, Benét DeBerry-Spence, University of Illinois at Chicago, Geraldine Rosa Henderson, Loyola University Chicago & Joseph Cherian, University of Notre Dame

Bringing an Intersectional Lens to Examine Exclusionary School Discipline, Black Girls, and Policy Responses - Lynn A. Addington, American University

An African Marketplace that isn’t African: Egypt - Nihal Ismail Ahmed Ayad, Arab Academy for Science, Technology & Maritime Transport & Jonathan A.J. Wilson, Hult International Business School

More Lessons from Legos: The Role of Race and Gender in Perceptions of Meaning and Motivation - Elicia John, UCLA, Keith Chen, UCLA & Hal Hershfield, UCLA


Paper Session 9.2: Race and the Brand
(Room A 709)

Chair: Jonathan Schroeder, Rochester Institute of Technology

The Magic of Uncle Ben: The Influence of Brand Ethnic (Super) Anthropomorphism on Consumer Perceptions - Monique Bell California State University & Marina Puzakova, Lehigh University

The Race Behind the Brand. The “Third Value” of Commodity in the Era of “Racial Prosthesis”- Franck Freitas Ekué, Université Paris 8

Sinterklaas Brand & Product Study 2019 - Bel Parnell-Berry, European Race and Imagery Foundation

Losing or Gaining Authenticity? Impact of Cultural Diversity on Consumption Preferences - Esther Uduehi, Wharton School of Business, Julian St. Clair, Loyola Marymount University, Mitch Hamilton, Loyola Marymount University & Americus Reed II, Wharton School of Business


Paper Session 9.3: Housing, Gentrification & Their Effects
(Room A 711)

Chair: Naya Jones, Medical College of Wisconsin

Gentrification, Racial Dynamics, and the Foodscape: An Analysis of Changing D.C and Baltimore Neighborhoods - Philippe Duverger, Towson University, Archana Agarwal, Towson University & Vanessa G. Perry, The George Washington University

Social Relations at the Intersection of Professional and Ethno-Racial Boundaries. Kitchen Workers in Restaurants of Canal Saint-Martin Neighborhood in Paris - Jiyoung Kim, Université Paris-Nanterre

The Impact of Inclusionary Zoning Policies on Community Health and the Pursuit of Racial Justice in the National’s Housing Markets - Antwan Jones, The George Washington University, Gregory D. Squires, The George Washington University & Sarah Crump, The George Washington University

American Race Relations Since the Civil Rights Movement - Elijah Anderson, Yale University

10:45 am - 11:00 am

Tea Break
(Espace 7)

11:00 am - 12:30 pm

Paper Session 10.1: Keeping up with the Middle Class
(Room A 707)

Chair: David Crockett, University of South Carolina

Black American Dreams: An Examination of Blacks Aspirational Consumption - Cassi Pittman, Case Western Reserve University

The Church as the Cultural Blueprint for Fitness - Rowena Crabbe, Virginia Tech

Callaloo: Cultural Economies of the Black Middle Class - Orly Clerge, University of California-Davis


Paper Session 10.2: Marketing Professionals, Organizations and Society
(Room A 709)

Chair: Corey Fields, Georgetown University

The Global Advertising Workforce: Who Is Excluded and Why It Matters - Mary Lou Egan, Bendick and Egan Economic Consultants & Marc Bendick Jr., Bendick and Egan Economic Consultants

Racialized Organizations Theory: A Case Study of Airbnb - Louise Seamster, University of Tennessee-Knoxville & Victor Ray, University of Tennessee-Knoxville

Imagining National Stigma: Situated Market Actors in Pursuit of Cultural Wealth - Amy Singer, Franklin & Marshall College


Paper Session 10.3: Artifi(ra)cial Intelligence?
(Room A 711)

Chair: Donnel Briley, University of Sidney

Can Machines Be Biased? Consumers’ Perceived Online Discrimination through Algorithms (CPODA) - Kyungwon (Kyung) Lee, University of Michigan-Dearborn & Jerome Williams, Rutgers University

Affective AI and Race - Lauren Rhue, Wake Forest University

We are Only Human: The Effects of Race and Gender in Transactions with Artificially-Intelligent Agents - Nils Olsen, The George Washington University, Vanessa G. Perry, The George Washington University, Marcus Stewart, Bentley University, Tiffany B. White, The University of Illinois at Champaign-Urbana & Linxi Zhao, The George Washington University

12:30 pm - 3:00 pm

Session 11: Closing Lunch

Chair: Naya Jones, Medical College of Wisconsin